CoverGirl Just Announced The First Ever Cover Boy

Written by Vanessa Hojda
ADVERTISEMENT - ARTICLE CONTINUES AFTER AD
Instagram/ Katy Perry
ADVERTISEMENT - ARTICLE CONTINUES AFTER AD
ADVERTISEMENT

The popular makeup brand Covergirl announced this week that their latest face is a 17-year-old makeup artist named Charles Dickinson. This is the first time the 58-year old company has featured a CoverBoy.

ADVERTISEMENT - ARTICLE CONTINUES AFTER AD

The New York blogger and social media personality became popular when he decided to reshoot his yearbook photo using his own lighting to properly emphasize his makeup. Charles, who already started shooting promotions for the brand with Katy Perry, will be promoting the new Lashy! By blastPRO Mascara, which the company calls a “universal mascara designed to work on all lash types.”

ADVERTISEMENT - ARTICLE CONTINUES AFTER AD
ADVERTISEMENT - ARTICLE CONTINUES AFTER AD
Instagram/ Katy Perry
ADVERTISEMENT - ARTICLE CONTINUES AFTER AD

Covergirl said in a statement: “All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.”

ADVERTISEMENT - ARTICLE CONTINUES AFTER AD

The new face of CoverGirl shared his excitement on his 400 thousand follower instagram page (@jcharlesbeauty) saying: “I am so honored and excited to be working with such an iconic brand. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can't wait to share with you all what we have in store, but trust me when I say it's gonna be real good.”

ADVERTISEMENT - ARTICLE CONTINUES AFTER AD
Twitter / jcharlesbeauty
ADVERTISEMENT - ARTICLE CONTINUES AFTER AD

Covergirl said in a statement: “All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.”

The new face of CoverGirl shared his excitement on his 400 thousand follower instagram page (@jcharlesbeauty) saying: “I am so honored and excited to be working with such an iconic brand. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can't wait to share with you all what we have in store, but trust me when I say it's gonna be real good.”

ADVERTISEMENT - ARTICLE CONTINUES AFTER AD

Click on the ‘Next Page’ to continue reading. What are your thoughts on this so far? Let us know what you think and make sure to SHARE this post with all your Facebook friends.

Page 1 of 2
ADVERTISEMENT
ADVERTISEMENT
Please leave your comments below!
ADVERTISEMENT
ADVERTISEMENT - ARTICLE CONTINUES AFTER AD
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT