Developing a company's recognizable logo can be tricky task with a highly favorable outcome that distinguishes and establishes one brand from the next. Customized logos are vital for gaining:
While some common logos are instantly recognizable, there are subtle details in most famous logos that might require a little more observation to understand the entire design while gaining insight on the whole picture.
And while some popular brands promote their logos with what you have come to believe as one, universal meaning, there are actually a number of double meanings developed into numerous brand strategies that are executed through their unique trademarks. Here are 10 famous logos that may require a second look to uncover their hidden meanings.
In 1908, the decadent milk chocolate bar famously known as Toblerone was created by Theodor Tobler in Bern, Switzerland.
Known for its unique nougat, almond, and honey taste, carefully moulded into long, triangular bites, Tobler wanted to pay a tribute to the chocolate bars place of origin when he decided on creating a logo distinguishable to the brand.
Upon a first glance, the iconic logo looks fairly simplistic in identifying the name of the brand with an image of a high mountain above it. However, the mountain is symbolic of the Matterhorn mountain, a mountain of the Alps located between Switzerland and Italy, where the chocolate was originally created.
But, it doesn’t stop there. If you look closely at the Matterhorn mountain, built into the negative space, there is an image of a smiling bear which uniquely reflects Bern as a city that is famously associated with bears.
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