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10 Famous Logos That Have A Hidden Message

Written by Nastasia Delmedico
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Developing a company's recognizable logo can be tricky task with a highly favorable outcome that distinguishes and establishes one brand from the next. Customized logos are vital for gaining:

  • Public recognition
  • Establishing a corporate identity
  • And a way to build a reputable brand that attracts loyal and long lasting customers
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While some common logos are instantly recognizable, there are subtle details in most famous logos that might require a little more observation to understand the entire design while gaining insight on the whole picture.

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And while some popular brands promote their logos with what you have come to believe as one, universal meaning, there are actually a number of double meanings developed into numerous brand strategies that are executed through their unique trademarks. Here are 10 famous logos that may require a second look to uncover their hidden meanings.

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In 1908, the decadent milk chocolate bar famously known as Toblerone was created by Theodor Tobler in Bern, Switzerland.

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Known for its unique nougat, almond, and honey taste, carefully moulded into long, triangular bites, Tobler wanted to pay a tribute to the chocolate bars place of origin when he decided on creating a logo distinguishable to the brand.

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Upon a first glance, the iconic logo looks fairly simplistic in identifying the name of the brand with an image of a high mountain above it. However, the mountain is symbolic of the Matterhorn mountain, a mountain of the Alps located between Switzerland and Italy, where the chocolate was originally created.

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But, it doesn’t stop there. If you look closely at the Matterhorn mountain, built into the negative space, there is an image of a smiling bear which uniquely reflects Bern as a city that is famously associated with bears.

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Click 'Next Page' to see more famous logos with hidden meanings and don't forget to SHARE with your Facebook friends.

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