Everywhere we go, we are exposed to logos and marketing in a multitude of ways. Businesses worldwide have developed clever logos and strategies to attract the eye, and gain our attention as we’re passing by. These tactics have been proven to be effective, as some of the more renowned and successful businesses in the world have thrived for years in doing so.
From food to clothing, to electronics, we have absorbed some of the more ingenious logos and symbols over the years. Even the simplest of logos have invoked our interest and have turned us into consistent customers for as long as we can remember. Companies worldwide have effectively captured our interest in astute ways. At first glance, we may just notice a logo or brand, but if you look closely, some of the most popular companies have embedded symbols within them that we may not have noticed initially.
From hidden images to meanings we may not have known, some of our very favorite companies have all mastered the art of marketing. Today, we have a look at some of those concealed symbols and meanings behind the brands we all know and love, and it may change the way you look at them, literally.
One of the more successful and noticeable brands of all time, is none other than the Nike swoosh. It is said to resemble the wing of the Greek goddess Nike, who represented victory. The check symbol was crafted in 1971 by a graphic design student by the name of Carolyn Davidson and was sold to the creator of the famous shoe brand for only $35 at the time. The booming success of the athletic shoe brand translated into a generous stock for her in the company, valued at over $1 million, along with a diamond and gold ring. She is now forever ‘tied to’ Nike for her major achievement.
Known as one of the most successful fashion designers of all time, Coco Chanel is said to have designed the renowned logo of her company herself. Inspired while staying at Chateau Cremat in Nice, France, Coco had drawn the symbol based on the castle’s vaulted arches. The interlocking C’s come from both the initials of her name and the first two letters of the castle in which she drew this in. The logo is now a symbol of elegance, wealth, and elitism, in the world of fashion.
Going through a number of logos over the broadcasting company’s history, NBC settled on the current design in 1956. Symbolizing the network’s color programming, this logo has stuck ever since, and NBC is now one of the biggest and most successful television networks in history. If you look closely, you will see that the logo resembles a peacock, with each of the five colorful feathers representing the different divisions of NBC. The peacock’s head is also positioned to the right, which is associated with looking ahead and looking forward.
4. Beats Headphones
When it comes to audio products, there are few companies that have been as successful as BeatsByDre. Founded by music producer and rapper Dr. Dre, these headphones have been one of the leading in its industry in our generation. Seen on many athletes and celebrities, the Beats headphones are even wearing a pair of their own in its logo. If you look closely, the B in the red circle is positioned to look like a person wearing headphones; a clever hidden symbol that you may not have noticed at first glance.
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