Since the introduction of advertising campaigns, we have come across some very questionable releases over time. Despite the money and power behind these companies, they have time and time again been making controversial slip-ups that have gone public and viral. One may question and wonder, with all the qualified professionals working as a cohesive unit, how does this still manage to happen?
In the latest of questionable media gaffes, H&M is at the forefront, after a controversial release featuring a child model. Originating in Sweden, H&M is now a worldwide clothing retailer that everyone is familiar with. It has been the go-to for many retail shoppers, however, that may now change after an arguably racist advertisement was published this week, leaving many baffled.
The renowned clothing company released an advertisement featuring a green kid’s hoodie that reads “Coolest Monkey In The Jungle”, modeled by a young black child. Instantly, the reactions came pouring in all over the depths of the internet. The obvious connotations that come with the word “monkey” throughout history have sparked inevitable controversy, with people questioning the motives and intentions of the fashion powerhouse. Many are wondering how this idea was passed and why this wasn’t flagged or stopped before being exposed to the world.
The mother of the child model, Terry Mango, has since spoken out about the contentious advertisement. She took to Facebook to release a statement, saying “This is one of hundreds of outfits my son has modeled….stop crying wolf all the time, unnecessary issue here…get over it”. To the surprise of many, she was trying to dismiss the issue at hand, and not make anything of it. She stated that she had even attended this photoshoot like many before, and didn’t make any racial claims about it. Ironically, upon saying this, she said she was called a “monkey” by relentless social media users. “You cannot try to defend my son and use the same words to describe me.”
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