Halitosis is a fancy medical term for bad breath. It was also a fantastic marketing campaign for Listerine. Listerine, being the most popular mouthwash out there, made over $340 million dollars in 2015. Listerine used the fear of halitosis as the backbone of their ad campaign in the 1920’s and their stock prices have been rising ever since.
It served many purposes initially, from floor cleaner to surgery antiseptic to even a cure for gonorrhea, but it wasn’t until the 1920’s when it was commercially marketed as a mouthwash.
Here are some more ways in which you can use Listerine.
What’s interesting is that Listerine was not originally sold as mouthwash. In fact, its formula was first used as a form of antiseptic.
An English doctor by the name of Joseph Lister showcased that carbolic acid (a component in Listerine) would severely decrease the chances of a post-surgery infection.
This in turn inspired another doctor, Joseph Lawrence, to use an alcohol-based formula as a form of surgery antiseptic.
He named the product in honor of Lister, Listerine.
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