Sofia Vergara may be the world’s highest paid actress on television, but her latest business venture isn’t just about the money. The Modern Family star has just launched a subscription-based underwear company that does more than just offer a stylish intimates collection.
The company, EBY, separates itself from the competition by celebrating a wide range of women’s body types. However, body positivity isn’t the only applaudable effort that the 45-year-old’s underwear line has going for it.
The actress has revealed her motivation to start EBY, the company that strives to be “where purpose meets panties,” and the underlying philanthropic opportunity at play in her empowering line of undergarments.
Over the past ten years, Sofia Vergara has been able to grow her ideas into successful business ventures all thanks to her star-making role as Gloria Delgado-Pritchett on ABC’s long-running sitcom Modern Family.
For her latest business venture, Vergara teamed up with Renata Black to create an underwear line that empowers women in more ways than one. The undergarments, which are specially created for women of all shapes and sizes, are delivered in the mail quarterly in sets of three for an affordable price.
The underwear subscription box, EBY (Empowered by You), has an underlying philanthropic effort, which gives ten percent of its net sales to the nonprofit Seven Bar Foundation. This partnership works to give micro-loans to underprivileged women around the world to help start or grow a business.
“Empower by you. It means that you, the girl who subscribes to get her underwear on joineby.com, are going to empower a woman somewhere in the world to be able to open her own business,” Vergara told POPSUGAR in an interview.
Sofia Vergara admitted to W Magazine that she wasn’t looking to start an underwear line until her business partner sent her a pair and she immediately fell in love with them. Each box contains three select styles of the subscriber’s choosing, which includes thong, cheeky, brief, G-string and bikini.
The partnership with Seven Bar Foundation was also something the actress was passionate about considering her own road to success was a challenge. The micro-loans range from $80 up to $2,600 and once the recipient is self-sufficient, her loan is repaid and passed to another woman.
“I had to work for 20 years to get where I am today,” Vergara is quoted saying on the EBY website. “Now it is my turn to be able to enable other women through business, and every time you strut in these perfectly seamless undies, you do too!”
“I think the more we sell the more we’re going to be able to help,” Vergara told W Magazine. “We hope that we can really make this micro-finance thing work and help women everywhere. It’s a sustainable way for a business to help other businesses. It’s the perfect combination.”